evolution search marketing - the history

key steps:

Find out how the site grew strength, with key steps in the site's build and visibility shown below. This is after we determined our site content and brand name - which was done prior to going live.

Day one - basic content goes live for the first time (images and deeper pages to be added later), basic structure and text content for the time being. The domain was purchased on the 28th, after checking no one else had it (whois) and if it had any history as a site in previous lives (archive) - which if it did is not necessarily a bad thing. Some good domains expire and become available, but thats another story.

Started submission (added xml sitemap and verification page to Google Webmasters - also submitted to Yahoo Search Directory for a good early stage dose of link strength. And with the xml sitemaps, all four major engines encourage submitting your new website to their engines. So we pinged them all. Then did a quick robots file and a quick htaccess file to dedupe the index.html page and make the non-www version redirect to the www version.

Lastly we built a few links from directories and related sites, just to kick start it a bit more. Directory submissions should't be taken so seriously, but they can work as a nice "top-up" or starter every now and then. Sometimes you can use something like Directory Maximizer to submit to a bunch of directories, but use it carefully, and pick and choose what directories you are going to. Get a couple of press releases out to places like 24-7 press release and prlog (or prweb if you have some money to spend), do articles on places like ezinearticles.com

Week one: Tasks -

- Uploaded preliminary content (about a dozen pages)

- Sitemapping (internal and xml)

- Submitting to major engines

- Creating a Robots Txt File and an .htaccess file

- Yahoo Directory and a couple other basic submissions to kickstart it.

- A few basic directories

- Ability to tag up this page on social networks

- Make sure all the links internally work

- Write up articles and press releases about your site.

to be continued......

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