evolution search
marketing - technical auditing & consultancy
This is a tricky part of the picture, as you
may already have a site running. Before we can
work on optimizing your site, we need to know
what we are working with. And so a technical audit
is one of the first things we do, and is part
of our overall service.
Technical SEO work can include:
- Managing the URL itself: Whats the domain
strength, are you making dynamic content indexable?
Limiting the use of subdomains. Making sure that
your pages are search and user friendly, putting
the right redirects in, being able to sort out
sites when they restructure.
- Indexation & Feeds: Sitemaps, both
the static kind and the xml type. If you have
fresh content, is there an RSS feed for users
to be alerted with. How does it manage things
like Cookies and Javascript? Are you maximizing
the use of CSS in order to trim down on coding?
And make sure to have NO DEAD LINKS.
- Reaction: How does the site react to
each major algorithm (Google, MSN, Yahoo &
Ask). Can it be viewed in text only browsers,
which see pages like search engine spiders do.
- Formats (server & webpage): IF flash
is used, is it done in a way that hurts the site?
How many sites are on your server, what kind of
server is it. Is it set to redirect non www addresses
to www (even on a windows server)? Ways of using
files like .htaccess and robots.txt. If it uses
things like dhtml, is it search friendly. And
quite important is WHERE IS THE SERVER LOCATED??
- Database configuration: Are product
pages individually indexable, are you avoiding
potential gateways and deadends. How does the
database update, is it easy to turn products on/off.
- Tracking & Applications: Implementing
tracking programs and recent applications like
Google Webmasters. Being able to work with these
applications accordingly.
Further details for each section will be provided,
but this should give you a strong outline.
Let us know what you are looking
to do:
Let us know your requirements and we can provide
a scope of work and proposal for you. Email us
at
info @ evolutionsearchmarketing.com (remove space
after @)
Find out more details about our Search
engine optimization work (Natural Search)
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