evolution search marketing - how to....

Here is a list of resources and steps on how you can optimize your site, which will gradually increase as we go.

The ones in bold are already live, the rest will come on over the next few weeks.

Basic set up:

a1) How to choose a domain name

a2) Setting up your redirections / types of redirects

a3) Mapping your site content XML and static

a4) How to use Robots.txt

a5) How to use htaccess

a6) Use of subdomains for microsites and load balancing

a7) The importance of hosting location

- - - recent developments in location based search

a8) Indexability, checking via text browser

a9) Cookies, Javascript and secure content

The build:

b1) Researching Keywords

b2) Keyword Density

b3) Coding and Stylesheets

b4) Navigation and site structure

b5) Web page design elements

- Title Tags / Meta Description / Meta Keywords / Header Tags / ALT tags / Hyperlinks

b6) Optimizing Flash Content

b7) RSS Feed - how to build an RSS Feed

b8) SEO Spam - What to avoid!

The field:

c1) The main engine's characteristics and who they power

Algorithms & Guidelines - Google / Yahoo / MSN Live / Ask

c2) Who are the competitors?

c3) Search Engine Market share per country

Ongoing:

d1) Growth of website

d2) Link Building stages

d3) Social Media Optimization

d4) Share content

d5) Press Releases

d6) Google News

Measuring and Reporting:

e1) Web Analytics

e2) Rankings?

e3) Measuring the return

e4) Using PPC to measure SEO

Resources:

z1) SEO Term Glossary

z2) SEO Resources

z3) Top Mozilla Tools

z4) Best Wordpress plugins

Tag this list as it grows and use it for resource. share with your friends on....
 del.icio.us  Digg    Newsvine    Reddit    MyYahoo!    Facebook

or Sphinn it for the internet marketing community