evolution search marketing - website services overview

So what can evolution search marketing provide for your website? Quite a range of things, and it does vary on where your site is in its own evolution (for instance, is this site already built a certain way, etc).

Our core work is that of two areas, Natural Search & Paid Search. Natural search is more about building the foundation of your offering, while paid search is more based on quickly bridging the gap between you and the user. Obviously, using an effective combo of both works even better, as Paid Search becomes more effective when Natural Search gives the site more to work with.

When we talk Natural Search, we usually look at things like:

- Maximizing your indexation ability, whether that be from domain / server / design / URL configuration, or building links to your existing content while potentially creating more "sticky" content integrated within your overall site. For instance, we can make dropdown menu's more "search friendly" or declutter some of that source code with use of CSS.

- Optimizing various elements of a webpage, not just for visibility, but for conversion. For instance, a well written meta description does not have an effect on search algorithms and rankings, but can increase the click through rates, just like one would do with Paid Search or Ad Copy. And then there are the ones that do influence rankings along with click throughs, such as your Titles.

- Content! Is it relevant, is it indexable, can a user find it? This correlates with usability and navigation, making sure prime content isn't too far out of reach.

And when we talk Paid Search, we often work with:

- Landing page conversion: Making / Testing pages for Paid Search campaigns is an effective way of measuring what works for you.

- Types of keywords & bid strategy: What types of keywords work well, and how to bid effectively. Sometimes its not about bidding more, but improving your own content so that you can actually get a higher spot - and bid less!!!

- Effective tracking: Covered further in our web analytics section, search marketing is only effective when you know what is converting and how.

Of course, many of these things fall in both categories. And it also depends on what type of site you have. Recommendations for an e-commerce site with a large asp database for instance would work differently than a static html site, or optimizing a wordpress built site for that matter.

So what search marketing projects have we worked on in the past?

To date, we have worked with sites across several sectors, including Finance, Loans, Insurance, Broadband, Education, Real Estate, Appliances, Travel, Cosmetic Surgery, Overseas Investment, Environment, Retail, Medical, Business and Artist websites.

While using ethical SEO strategies, we also know when other sites are using unethical SEO techniques, so that you can be informed. We like to work with clients who not only want a better return on their site, but want to know what causes certain things to happen, hence demystifying their perspective on search marketing and helping them realize how it works.

Find out more details on our Search Engine Optimization services (Natural Search)

Find out more details about our Pay Per Click Marketing (Paid Search)