evolution search
marketing - ppc services
Paid search works more like other methods of
advertising, you can switch it on, switch it off,
and almost instantly change the messaging to include
whatever your latest offer might be. Not sure
if you are directing users to the right place?
You can change that quickly.
Our Paid Search work can include:
- Keyword research and bidding: Again,
what is the audience looking for, and how is it
relevant to your site? What are the competitors
bidding perhaps, and why? Is number 1 the best
spot for you, or does number 2 bring a much lower
cost per conversion?
- Ad copy: What should the message say?
What will get them to choose you? And when they
choose your link, how can we make sure that they
don't turn back.
- Sectors and Engines: Should the campaign
be split up in certain ways? What should it target?
Just Google and engines that Google provides results
for such as AOL? Or perhaps Yahoo and MSN? Does
less traffic mean better conversion or vice versa?
What about content match or non engine campaigns
via Quigo or Miva for instance? What countries
should be targeted?
- Landing page optimization: Where are
you taking the users when they click your ad?
Maybe there is a better place to take them? While
creating content solely for SEO is not recommended,
you way want an exclusive page for your PPC campaigns.
How would this work, and when is it done right?
- Tracking: From clicks to sales, or registrations
or sign ups, whatever your target, lets find out
what gets them to convert (and what doesn't).
How can we refine our campaigns further as a result?
- Revisions / Freshness / Alertness: New
sites enter the picture, other sites change strategy.
Look at any PPC campaign from a few months ago
and compare it to now, what is the difference,
and why? What keywords are worth adding, removing,
and so on.
We provide a general strategy for PPC, manage
all bidding and all campaigns, plus can work with
your existing tracking software OR recommend an
existing one based on your needs. We have experience
working with most programs such as WebTrends,
Hitbox, Nedstat and Google Analytics.
We report with info that details what is being
spent where, and ongoing advice on how we can
increase the returns on it.
Let us know what you are looking
to do:
Let us know your requirements and we can provide
a scope of work and proposal for you. Email us
at
info @ evolutionsearchmarketing.com (remove space
after @)
Find out more details about our SEO
Marketing (Natural Search)
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