evolution search marketing - copywriting / content

Some say content is king. While we wont go that far, and do believe that the foundation (and direction) needs to be in place first, we do think that a well optimized site needs attractive content in order to get users to find you, and for link strength to naturally increase.

Content Maximizing work can include:

- Keyword research: Again, back to determining what words to target in the first place. How are users searching for the type of content that you have? What terms do they tend to enter when researching? Do they tend to enter particular synonyms or spellings?

- Copywriting / Copyediting: Writing user friendly content but taking into account factors like, naming the page by writing descriptive titles, headers and subheaders, plus images with relation to keywords and usability, while potentially structuring links within text. Getting keyword density that makes it look relevant, but not blatant. Using this for both SEO and PPC effectively.

- Navigation / Structure: Menu spidering, useful text navigation, use of things like breadcrumb trails and types of sitemaps based on your website size. Just dont leave any of that content isolated.

- Page content: Is each page unique? Can each page be reached? Effective use of various page elements and tags. Do you have an incoming stream of fresh content, like news, sale offers or press releases? If it's not in html format (like PDF), are we maximizing its visibility?

- Tagability! Tag it, share it: When it comes to articles or site widgets, can you digg it, can you put it in your del.icio.us favorites? Tag it, share it, build link popularity which in turn brings strength.

- Guidelines & Refining: Following guidelines for search engines, avoiding spam techniques. Tweaking pages as the site evolves. Maximizing your internal links.

Further details for each section will be provided, but this should give you a strong outline.

Let us know what you are looking to do with your website:

Let us know your requirements and we can provide a scope of work and proposal for you. Email us at

info @ evolutionsearchmarketing.com (remove space after @)

Find out more details about our SEO work (Natural Search)

Find out more details about our Pay Per Click Marketing (Paid Search)